With the rise of social media, the retail paradigm is changing rapidly. In an effort to grapple onto the ephemeral, evolving market, retailers now have the ability to experiment with aggressive, low-cost marketing techniques within the burgeoning online market place. And now similar attempts are being made within the traditional retail market, giving rise to delivery trucks retrofitted with clothing racks. These pop-up shops can provide retailers with a temporary, low-cost investment into a small micro market. The Los Angeles Times reports that these trucks, aptly called mobile style units, were conceived to respond to an “over-retailed” world.
“It’s an idea that’s absolutely ripe for exploitation at the moment…the setting is unexpected, funky, weird and young. And definitely not serious,” says David Wolfe, creative director of a New York trend forecasting firm.
In related news, Club Monaco began operations last week of a cupcake truck.