Eudon Choi’s Spring 2011 collection debuted in London on Saturday, and the designer’s past reputation for minimal elegance shone though. The most prominent aspect of Choi’s women’s collection, evident in his past designs as well, are the muted beiges, soft pinks and putties, paired with cotton fabrics and skilled tailoring to lend a casual femininity to his pieces. Many of Choi’s designs were minimally and unsystematically embellished with solid blocked pockets, a contrast that suggests utility and an aesthetic of form and physicality. While many critics call the designer’s collections essentially masculine in their utilitarian sensibilities, it is initially difficult to say the designs are inherently anything, whether feminine or masculine. However, the tailoring creates pieces that fall effortlessly against the female figure, thus resolving this ambiguity and giving the collection an inherent but borderline femininity, refreshing in its unobvious tone.
Click here for a complete view of Choi’s collection.