When it was first established in 2008, the London-based men’s label Sibling was the creative outlet for its three designers, Joe Bates, Sid Bryan and Cozette McCreery, who created the label when they became bored with the state of men’s clothing. Because the three loved knitwear, they wanted to create a line of men’s knitwear that was vibrant, interesting and iconoclastic.
Since its first collection of experimental and slightly rebellious designs–pink and yellow leopard print sweaters and satirical sequined cardigans–Sibling has aged well. Now in its fifth collection, the designs are more refined and intellectual and come together to give the label a Prada-like quirkiness.
The pieces, while unique, retain mostly traditional construction, so they remain practical. But the designers do use traditional materials in nontraditional ways–like their black cotton knitted biker jacket, laminated to resemble worn leather. And it’s this very combination of the traditional with the non- that secures the collection within its heritage while keeping the designs appealing and desirable.