Day 2 of Jacksonville fashion week brought out the bigger players showcasing diverse collections of up and coming designers from Florida to New York. We were impressed!!
Below is a round up…
Timo Weiland
What to say, I can see why Barneys picked up his collection!
Jacksonville native closed fashion week here with a breath taking collection. The collection showed cool yet romantic dresses and separates for that hip city girl! The menswear had a retro youthful edge to it for that cool contemporary guy, I want to be 25 again and wear it all. I loved the sophisticated color palette of earthy beach tones mixed with pops of vibrant color, as well as use of tribal and digital print techniques, which looked so fresh.
All in all, it kept making me wanting to see more!

Timo.Weiland SS12

Timo.Weiland SS12

Timo.Weiland SS12

Timo.Weiland SS12
By Smith
Already a best seller on wonderMode ( ok we are a little biased to this designer, but can you blame us!).
Smith Sinrod of label bySmith fuses her artist skills with modern sportswear design. Already becoming known for her vibrant prints – she creates the art on canvas first before printing the designs on Thai silk( a favorite material she works with). Her collection stand outs include vibrant printed dresses along with her fun flirty shorts and tops. We loved this very wearable Spring/Summer 12 collection that will take you from day to night and make you stand out!
Watch out for this American rising design talent as she is heading for big things in the contemporary sportswear space.

by Smith SS12

by Smith SS12

by Smith SS12

by Smith SS12
Brittany Blair
Watch out for Brittany Blair as this is one designer that will no doubt be on the New York runways in the near future! We particularly loved her take on the little black dress, dressed up short ensembles and very chic dresses of all lengths. Great American fashion that reminded me of 60s mod meets 70s Halston, yet thoroughly modern.

Brittany Blair SS12

Brittany Blair SS12

Brittany Blair SS12

Brittany Blair SS12
Bobby K
Already has a growing fan base (from the reaction of the crowd they cheered loudly when he sent out his first look) this Gainesville designer showcased an edgy contemporary collection that meshed sorority girl with an underground 80s vibe. We particularly loved the black and white “bad-girl” check dress and separates, a well as his use of color blocking in sexy form fitting silhouettes that I could see on rockers to party girls. This collection is for “Where the cool kids hang out” and I want to be there!
Side Note: Pilot Pen also asked Bobby K to create a custom “pen” dress, which we thought was genius! Fashion comes in all forms… As does talent.

Bobby K

Bobby K

Bobby K

Bobby K With His Pilot Pen Dress Design
Lile Useche
Orlando based designer Lile Useche showcased a very worldly collection of vibrant colors and exotic prints that could take you from day to night. There was definitely a sensual sexy vibe coming from the collection that showcased this designers talents incorporating lace, silks and chiffons. We loved the printed pieces and semi transparent chiffon tops. We hope to see more from this designer in the coming seasons.

Lile Useche

Lile Useche

Lile Useche

Lile Useche
Trunk Beach Couture
The beachy inspired collection blended the best of east and west coast. It reminded me of a more grown up Abercrombie with sophisticated pieces for that fun summer beach Vibe from Miami to Southern California. We especially loved the fun retro printed summer dresses, adorable shorts and tops!
NOTE: I could’nt help thinking that this very commercial line reminded me of J.Crew meets Trina Turk ! Not a bad comparison at all!

Trunk Beach Couture SS12

Trunk Beach Couture SS12

Trunk Beach Couture SS12

Trunk Beach Couture SS12
That’s a wrap!
DAY 1 – JACKSONVILLE FASHION WEEK BLOG POST
(images – Takuya Suzuki)


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